Alimay Sports partners with PowerBar in sponsoring Cycling Ireland


Cycling Ireland is delighted to announce that Ireland based Alimay Sports have partnered with PowerBar to become the Official Sports Nutrition Sponsor of Cycling Ireland. In 2013 the Cycling Ireland High Performance athletes were sponsored by PowerBar, this enhanced partnership will see more cyclists benefiting, as all Cycling Ireland members will get a 10% discount off all goods on Alimay Sports, Ireland’s newest online cycling shop, and be in with a chance to win a BMC Streetracer.


PowerBar is a sports nutrition brand that was created to assist athletes in reaching their goals by providing nutrition tools for optimum athletic performance. With cycling being a sport that demands so much from the body, whether at a recreational level, or a high performance level, it is a brand that benefits everyone. 


International Track Racer Caroline Ryan said "PowerBar products keep me fuelled in training and on race day. Their Chocolate Recovery shakes are a tasty and handy option to have packed in my kit bag going to the Track. I'll also admit to treating myself to their Ride Peanut-Caramel Energy bar with a mug of coffee once in a while.....every bit as nice as a Snickers and a better option."


To celebrate working with PowerBar to become official retail partner of the sports nutrition sponsorship and to celebrate the launch of their new website, Alimay Sports are giving Cycling Ireland members the chance to win a BMC Streetracer on:

 Alimay Sports


Alimay Sports is a company founded by cyclists, designed specifically to serve cyclists. Marketing Leader, Cian Shortt, said “our mission is to bring a website that gives cyclists discounts on the bike parts and accessories that they buy frequently throughout the year. We offer cheaper prices to cyclists who buy more than one at a time, passing bulk savings directly to the customers. We also offer free delivery on all orders, so with the prices listed on the website, the cyclists know what they are paying for.”


To avail of 10% discount on bike parts and accessories with Alimay Sports, and to be in with a chance of winning a BMC Streetracer, enter the following discount when purchasing goods online: CI10.