“The toughest bike race in Europe demands the toughest equipment,” said Race Around Ireland organiser Alan Heary in welcoming cyclewear manufacturer Primal Europe as the official jersey supplier to Race Around Ireland for 2018.

Competitors in the 2018 2,200km Race Around Ireland non-stop bike race and its sibling event, The Irish Ultra Challenge will be supplied with a bespoke design Race Around Ireland 2018 Primal Europe jersey when they set out on the ultimate cycling odyssey in August.

Having supplied professional and club teams along with event jerseys for numerous mass participation events throughout Europe over the years, Primal Europe is well placed to support the riders in one of the toughest races in the world of ultracycling.

In the ultimate test of human endurance, riders will face the famously daunting and picturesque Irish roads for a maximum of five days and nights next August with all the terrain and weather variations that this famous event can throw at them.

It’s the tenth anniversary of an event that has already established itself as a ‘must-do’ on the ultracycling calendar and is a qualifying event for the world famous Race Across America.

As cycling continues to blossom as a participation sport, Primal Europe is expanding its custom supply business into the Irish market and sees this agreement with Race Around Ireland as the ideal opportunity to announce their arrival.

“Race Around Ireland is the perfect event for Primal Europe to demonstrate the quality of its products,” says Primal Europe Company Director James Smith. “It’s also one of the most amazing sporting events on planet Earth and we’re thrilled to be able to begin an association with this unique race.

“A 2,200km non-stop bike ride is not just the ultimate test of a bike rider’s endurance, it’s also the most demanding test bed for a clothing manufacturer and we’re looking forward to showcasing our products next August.

“When you’re on your bike up to 22 hours a day, the last thing you need to focus your dwindling energy resources on is your clothing. You need to be sure that it can do the job and let you focus on the business of keeping those pedals turning.”

Smith himself will be putting his products to the test when he takes on the Irish Ultra Challenge, the companion event to Race Around Ireland which runs at the same time. As with its sibling event, the Irish Ultra Challenge is not for the faint hearted with 1100km of non-stop racing in front of the riders when they set off from Trim Castle in August.

Welcoming Primal Europe as official jersey supplier to Race Around Ireland, event organiser Alan Heary said: “Primal Europe is one of the world’s leading suppliers of quality cycle wear and we’re honoured to begin this important collaboration. The Primal Europe team are true sports enthusiasts and I’m delighted that James will be taking on the challenge.”

For full details on Race Around Ireland and the Irish Ultra Challenge see http://racearoundireland.com/

For registration see http://racearoundireland.com/register

For more info on Primal Europe's custom products: https://www.primaleurope.com/pages/custom#en